Brest-Litovsk Butter — National Advertising Campaign

National advertising campaign for Brest-Litovsk butter by Savushkin Product —
produced with BBDO Ukraine and Partizan Production for outdoor
formats across Belarus.

The key visual is a stack of crepes with butter melting between
the layers — a deliberate choice to communicate the product
through a universally recognisable consumption moment rather
than a hero pack shot. At billboard scale, the image had to
work from thirty metres: strong silhouette, immediate appetite
appeal, no detail that only reads at close range. Lighting and
food styling were developed specifically for that distance —
what looks correct in the studio frame does not always
survive enlargement to 6×3 metres.

The final food photography was deployed across citylights and large-format billboards, with the in-context mockup confirming how the image
held up at full campaign scale.

Client Savushkin Product
Agency BBDO Ukraine
Production Partizan Production
Photographer Rodion Kovenkin
Food stylist Sabina Penšek
Photo assistant Anthony Shkraba