Formula 1 Image Shots – Herbalife

Image shots created for Herbalife Formula 1 as part of a larger advertising project, produced in collaboration with agency TDI and Cuba Studio.

The visuals were produced based on the agency’s creative concept and strict technical brief. Each product was photographed on glass covered with water droplets, with the flavor-defining ingredient placed beneath the glass and visible through refraction.

This technique required precise control of lighting, reflections, transparency, and texture to maintain product clarity while preserving the graphic integrity of the concept. Multiple lighting setups were tested to achieve the right balance between the condensation effect and product legibility at advertising scale.

Product and still life photography for international brands is one of the core directions of our studio work in Minsk. Projects like this combine technical precision with a clear understanding of how the final image will perform across different advertising formats and media.

Client HERBALIFE
Agency TDI
Production CUBA STUDIO
Photography RODION KOVENKIN
Food Stylist EVGENIY MAKAREVICH
Prop Styling OLGA VASILIEVA