Advertising beverage photography created for Herbalife Formula 1 ready-to-drink shakes

Beverage photography created for Herbalife Formula 1 ready-to-drink shakes, produced in collaboration with agency TDI and Cuba Studio.

The project was produced based on the agency’s creative concept and technical brief, with full photography production handled in-house. The visuals focus on finished drinks served in glassware, using real ingredients to visually emphasize each flavor profile.

Shooting beverages requires careful attention to liquid density, color accuracy, reflections, and glass transparency — all of which directly affect how the product reads across different formats and scales. Each flavor was shot separately with a dedicated setup to ensure consistency across the full product range.

The imagery is used globally across multiple communication channels, including print, digital media, key visuals, editorial materials, and other brand applications. Special attention was given to ensuring consistent visual quality across all formats so the imagery could function equally well on packaging, advertising, and digital platforms.

Beverage and product photography for international brands in Minsk — projects that combine technical discipline with a strong visual concept.

Client HERBALIFE
Agency TDI
Production CUBA STUDIO
Photography RODION KOVENKIN
Food Stylist EVGENIY MAKAREVICH
Prop Styling OLGA VASILIEVA