Italian Duet — McDonald’s Advertising Food Photography

Advertising food photography for the Italian Duet campaign — a limited menu launch for McDonald’s Belarus developed with agency Ambition DDB. Two products, Italiano Beef and Italiano Chicken, shot as hero visuals for print, outdoor, and in-store POS materials.

Shooting for McDonald’s operates under precise global brand standards: specific lighting ratios, product build specifications, approved colour references, and multi-stage creative review. Every compositional decision — crop, angle, steam, shine — is made within a tightly defined framework designed to keep the imagery consistent with McDonald’s visual identity worldwide.

The practical challenge of QSR food photography at this level is speed and precision simultaneously: product has a narrow window on set, and there is no room for improvisation when the creative is already locked with the agency and client.

Client MCDONALDS BELARUS
Agency AMBITION DDB
Photographer RODION KOVENKIN
Food Stylist IGOR BOBOK
Retoucher DARIA RUDKO