Italian Duet — McDonald’s Advertising Food Photography

Advertising food photography created for the launch of the Italian Duet products for McDonald’s.

The project focuses on presenting two menu items — Italiano Beef and Italiano Chicken — through clear, graphic compositions designed for fast recognition and high visual impact. Strict adherence to brand guidelines, controlled lighting, and precise product styling ensured consistency with McDonald’s global visual language.

The imagery was developed for use across print advertising, outdoor placements, and in-store materials, supporting the local campaign rollout with clean, scalable visuals.

Client MCDONALDS BELARUS
Agency AMBITION DDB
Photographer RODION KOVENKIN
Food Stylist IGOR BOBOK
Retoucher DARIA RUDKO