Advertising dessert photography created for seasonal McFlurry menu items for McDonald’s.
The project focuses on clear product presentation, emphasizing texture, contrast, and visual density of the dessert. Careful control of lighting, temperature, and styling was used to ensure consistent appearance and strong appetite appeal across all visuals.
The imagery was developed for use in digital campaigns, outdoor advertising, and in-store communication, supporting seasonal menu promotion with clean and scalable visuals.
Client McDonald’s Belarus
Photography Rodion Kovenkin
Food Styling Lusya Galkina, Evgeniy Makarevich
Post-production Daria Rudko