McFlurry — McDonald’s Advertising Dessert Photography

Advertising dessert photography for McDonald’s McFlurry — seasonal Oreo flavour, shot directly for McDonald’s Belarus without an agency intermediary.

Ice cream is one of the more technically demanding subjects in commercial food photography: the product melts under studio lighting, changes colour as it warms, and loses surface texture within minutes. Consistent results require
precise temperature management between shots, fast working rhythm
on set, and a food stylist who knows exactly when a cup is at peak visual condition. Two food stylists on this project kept that window open across the full shoot.

The visuals were developed for digital campaigns, outdoor
advertising, and in-store POS — three formats with different
crop ratios and legibility requirements, all resolved from
the same set of hero shots.

Client McDonald’s Belarus
Photography Rodion Kovenkin
Food Styling Lusya Galkina, Evgeniy Makarevich
Post-production Daria Rudko