Mortadella — Advertising Key Visual Concept for Duda

Advertising visual concept developed around Duda mortadella products.

The project presents a vision of how a contemporary advertising campaign for premium mortadella could look, focusing on product appeal, texture, and bold, graphic compositions. The visuals were designed to function as ready-to-use advertising layouts, combining photography with finished key visual mockups.

Photography Rodion Kovenkin
Food Styling Lusya Galkina