Babushka Anya — National Outdoor Advertising Campaign

This national outdoor advertising (OOH) campaign for the “Babushka Anya” frozen food brand centers on visual honesty and hyper-realistic appetite appeal. As a professional food photographer, the primary challenge was to capture the authentic textures of the product: from the glossy, flowing cherry filling to the steaming warmth of freshly cooked dumplings and the elastic pull of melted cheese in blini.

The project’s standout feature is the In-camera approach. Every visual was created in-studio without digital compositing. This technique ensures a level of realism that is essential for advertising photography, where consumer trust is built through the natural look of the ingredients. Extreme macro angles highlight the premium quality of the fillings, transforming everyday frozen goods into high-end food art.

Developed in collaboration with AIDA Pioneer, the series was scaled across billboards and citylights nationwide. This case illustrates how still life photography can elevate brand perception through meticulous styling and lighting. Explore more of my commercial work in the portfolio to see how high-end visuals drive marketing success.

Client: Bremor
Agency: AIDA Pioneer
Photography: Rodion Kovenkin
Food styling: Evgeny Makarevich
Prop styling: Olga Vasilyeva
Post-production: Dmitry Zyablitsev