MyNetDiary — Premium Menu Covers Photography

MyNetDiary is a US-based calorie tracking app with millions of users globally. They reached out directly — the brief was to create cover imagery for premium diet menu sections within the app, each category needing its own distinct visual identity, immediately readable on a mobile screen at small sizes.

The challenge is specific to digital UI: food photography for app interfaces works differently from editorial or advertising. There’s no room for atmospheric complexity — the image has to communicate the diet category in a single glance, with clean composition and controlled colour temperature that holds up against a UI overlay.

Each cover was built around a key ingredient or dish that defines the category, using precise lighting to keep the background neutral and the subject sharp. The resulting assets were deployed across the app interface, landing pages, and marketing campaigns.

This project sits within our food photography portfolio. Related work: MyNetDiary — Recipe Photography, Samoe Vremya — Hummus Landing.

Client MYNETDIARY
Food stylist LUSYA GALKINA
Retouchers DARIA RUDKO, DMITRY ZYABLITSEV